Search Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related E-CRM Solution Articles

The 2009 Spelman College CS Olympiad


We've just sponsored the Seventh Annual Spelman College Computer Science Olympiad for the third consecutive year — something we were proud to do as part of our commitment to supporting computer science education and encouraging talented students...

Read more about The 2009 Spelman College CS Olympiad...

Haiku Poet


My blogging life touched a new low today. Or high, depending on your taste in literature. I am honored to be a published poet - using both words 'published' and 'poet' loosely. Very loosely....

Read more about Haiku Poet...